Every time you buy back clothes, the collar label is necessary to remove, otherwise it will definitely tie the neck is very uncomfortable, and this situation has been criticized for many years, in fact, this situation manufacturers must also be clear, but most of the clothes still take in the collar sewing label style.

Let's start with the history of sewing labels to clothes, 1858, in order to avoid style copying and emphasize the exclusivity of the brand, the creation of the history of fashion and the most important fashion store in the history of modern dressmaking "fashion designer" Charles Frederick Wirth sewn his name on the clothing, opened in Paris to his personal name Charles Frederic Vos, the most important "fashion designer" in the history of dressmaking, sewed his name on his clothes and opened his own personal boutique in Paris, tailored for upper-class women. Instead of being a tailor, Vos emerged as a designer. His designs were favored by the Queen of France, which made him famous. Customers all over the world swooned over his designs and were proud to own clothes with the Worth label. It can be said that Worth started the prototype of clothing tags.

The label on the collar

Before the 1960s, fashion was still dominated by hand-made fashion designers and royalty, who together dominated the fashion trends of the whole society; while after the 1960s, the middle class became rich and with the development of the industrial level, machine-made garments began to become mainstream. By the 1980s, labels on clothing had become a "sign of likability", with small labels and tags playing a role in highlighting brand identity and lifestyle.

People were willing to show off their status with expensive, custom-made clothing. In the era of strict hierarchy, the aristocracy knew how to identify good and bad items, and they did not have to look at the artist's genus name to know how valuable the goods were. Later, as more and more people with low literacy levels became millionaires, these nouveau riche were always unable to reconcile their purchasing power with their appreciation, so that the enthusiasm for chasing good identification marks was exploited by the merchants of popular fashion, and the trademarks on the garments completely satisfied those who did not have time to learn to identify goods, and according to the trademarks, they could buy goods of relevant value. The result was a change from the traditional practice of merchants courting the rich to the rich in turn doing the bidding of those who competed with them for status.

Savile Row, a slightly humbler neighborhood in London, the capital of clothing, but tailor-made high-end men's clothing yellow sound of the world's clothing industry, thus becoming in some European and American celebrities, as well as Japan and some rich people in Hong Kong and Taiwan, China on the lips of the word jumping around. Because they are regular customers here Savile Row tailor's hand is very magical, no matter fat or thin, no matter how tall or short, men just walk into this 200-year-old neighborhood, after tailor tailoring, you can change your face, sprinkle with shape, style overturned.

In Savile Row, custom-made suits require considerable patience, at least three months to wait. During that time, the customer has three fittings, and the tailor makes fine adjustments based on each fitting until the customer has the most decent and personalized suit. The suit from Savile Row, because of the visible high-grade fabrics and fine tailoring and invisible social status and power sewn together cleverly, thus creating its symbol of men's social superiority of the jungle status.

However, the rapid development of technology has destroyed the privileged constructs in clothing fabrics and brought democracy to clothing. Fancy chemical fabrics are becoming more and more sophisticated and can be unobtrusively impersonated as pure wool, silk, cotton and linen, leather and other materials that were formerly symbols of upper-class social life. The advanced manufacturing industry, in turn, made the latest styles available as fast as possible to meet the needs of ordinary people. Today, it is difficult to determine the status and identity of the wearer at a glance just from the fabric and style. The hierarchical line of clothing has been dehumanized.

Urban men suddenly realized that it would be too rigid to work on the material of clothing to show one's superior social status. But the democratic superficiality of the fabric does not fill the price gap. So, let the price of clothing to be seen, has become the new language of urban men eager to express superior status. The price, which has always been at the back of the garment, was plowed into the design of the garment, and the brand name logo was moved out from inside the garment and sewn on the outside. The exposure of the brand name logo is the exposure of its price. Urbanites are becoming more and more familiar with exotic brands, and when they see the logo, they associate it with a high price.

"After World War II, CI design was commonly introduced in the business world in Europe and the United States to strengthen the overall corporate image and enhance the brand effect, effectively improving the corporate image of products. Clothing labels were commonly adopted as a unique CI image.

With the promotion of the standardization of clothing products and the strengthening of clothing brand awareness, various types of clothing logos have become an indispensable part of clothing products, by the attention of producers, marketers and consumers, through this type of accessories can often reflect the grade of clothing from another side. In the apparel products, some logos only play the role of identification, description, some are also decorative role. The logo used on the garment also has these characteristics. The content expressed in the world's national clothing logo is basically the same, but the logo graphic symbols are not exactly the same. In general, the logo has the following content: composition (quality representation), instructions for use, size specifications, origin (country), bar code, shrinkage rate, flame retardant.

The United States in the 20th century, the textile products entering the United States must have the origin label, but also accompanied by the composition of the composition, the importer's name or code, cleaning instructions and other markings. According to the "Textile Fiber Products Identification Act" (referred to as the Textile Act) published by the U.S. government in 1958, the basic requirements are.

① use fabric visa, sewn at the center of the back of the neck or waist edge.

② label should be listed: the name of the country of origin (using English), fiber composition, import trade name or RN number a RN for REGISTEREDID an ENTIFICATIONNUMBER, the actual importer code, the U.S. importer to the Federal Trade Administration application.

③ If the label is folded, the origin mark must be shown in the front.

④ If the label contains a U.S. address, or U.S. design and other words, or other foreign country names, place names, etc., must be clearly marked in its vicinity country of origin, and the font can not be smaller than easily misleading to consumers of other countries or the U.S. name. 1984, the Federal Trade Administration issued regulations on the use of labels, the provisions of the manufacturer or importer must be based on the basis of the textile crystal cleaning to consumers to convey the use of Instructions for consumers to provide the correct and practical cleaning methods, and require that this instruction can be used in the form of a label attached to clothing or other textile crystal.

It is from the United States of this provision, the central neck and back at the label provisions spread to all parts of the world.

China's reform and opening up attaches great importance to the standardization of textiles and clothing labeling, the use of clothing labels, supervision and management is also being strengthened and sound. However, it should be recognized that the size of China's apparel market and its standardization and maturity is not yet commensurate with the size of the market. In China's large clothing market, even excluding those counterfeit and shoddy goods, in the many brands of clothing into the regular shopping malls on the washing mark, the name of the fiber raw materials are still such and such arbitrariness, failure to accurately regulate the reflection of fiber content and maintenance methods is not uncommon.

By January 1984, China formally participated in the third "Multi-Fiber Agreement" and became a member of the GATT Textiles Committee. This, on the one hand, led to the steady development of China's textile and apparel exports, which grew from $6.6 billion in 1984 to $17.8 billion in 1991; on the other hand, it also put China in a favorable position in the textile trade negotiations with Western countries. Through the negotiations, Western countries removed some restrictions on China's textile exports, and through the Multi-Fiber Agreement, the dispute over textile trade between China and the United States was better resolved.

In 1998, China's quality supervision department promulgated and implemented GB5296.4-1998 "Consumer Goods Instructions for Use of Textiles and Clothing" mandatory standard, which regulates eleven aspects of textiles, including the "label position of apparel products" section has this statement: "The size mark or specification of the apparel product.

Apparel products such as the number mark or specification label can generally be sewn in the center of the back collar. Among them, coats, suits, etc. can also be sewn in the lapel pocket on the edge or the lower edge; pants, skirts can be sewn in the lower edge of the waist lining.

Clothing products such as raw material composition and content, washing methods and other labels can generally be sewn in the lower middle of the left hem seam. Skirts, pants products can be sewn in the lower edge of the waist lining or the left skirt side seam, the upper part of the trouser side seam."